Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

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Project

EDI Backlash? What Canadian Workers Really Think

This project set out to examine how Canadian workers view EDI in their workplaces during a period of heightened public scrutiny. While debates on EDI had grown louder in the media and political arenas, there was little systematic evidence of how employees themselves perceived these initiatives.
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Project

Path To Customer Success

This project focused on the intersection of women who balance the primary responsibility of caregiving and domestic work; are predominantly Indigenous- and Black-identified; and were working in the retail sector when the pandemic hit.
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Research

Labour Demand Trends During the COVID-19 Pandemic

This report is based on an analysis of online job postings in the pre-pandemic and pandemic periods. We discuss both changes in total job postings and changes in job postings across geography, occupations, skills, and sectors.
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