Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

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Project

Work in Manitoba

This project sought to address the challenges employers in the province were facing in connecting with the right talent and having to navigate multiple recruitment platforms with no guarantee that postings would reach qualified candidates.
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Research

The Art in Artificial Intelligence: Impact of Generative AI on Canada’s Creative Sector Workers

This project examines the implications of generative AI for creative sector workers using an occupational and task-level analytical framework previously applied across Canada’s labour market.
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Project

Winnipeg Newcomer Employment Hub

The Winnipeg Chamber of Commerce launched the Winnipeg Newcomer Employment Hub (the Hub), as part of its Commitment to Opportunity, Diversity & Equity (CODE) program, to address barriers newcomers face in finding employment.
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