Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

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Project

Using behavioural insights to increase post-secondary and career services participation

In the context of a rapidly changing world of work, Canadians need access to better and more relevant labour market information (LMI) to make informed decisions while navigating the labour market. This project, through the execution of a number of randomized control trials, tested how best to inform, empower, and engage Canadians when it comes to making decisions about work.
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Research

How International College Students Use Career Supports

To fully harness the potential of international students and maximize the investments made in their education and settlement, it is crucial that those who stay in Canada after graduation transition smoothly into the labour market.
Woman power and leadership in today's human resources
Research

Skills Gaps, Underemployment, and Equity of Labour-Market Opportunities for Persons with Disabilities in Canada

While people with disabilities can achieve socially integrated, financially independent lives through secure, well-paid employment, they are often trapped in low-skill jobs at high risk of automation.
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