Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

Research

Artificial Intelligence Talent in Canada

With AI becoming part of more and more business functions, cultivating AI talent is essential for advancing development and adoption of AI technologies in Canada.
Person on computer using an AI image generator app
Research

Rising Concerns About the Impact of New Technologies on Employment

The proportion of Canadian workers who are worried about losing their job in the coming years because the work they do will soon be done by computers or robots has increased, and this cannot be accounted for simply by pointing to growing pessimism about the economy in general. Rather, there is a more direct relationship between concerns about the impact of automation on employment, and the use of AI programs at work.
Young business managers work on a project
Project

Bridging the Gap: Developing a Flexible Learning Platform for Reskilling and Upskilling

The project aimed to partner with other colleges and employers to identify in-demand jobs and their associated competencies requirements, and to develop and deliver micro-credentials that meet the specific needs of individual job seekers.
View more