Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

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Featured Projects

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Project

Impact of remote work on engineering and technology jobs

This project will study the impact of working-from-home on new graduates, women and newcomers to Canada in engineering and technology jobs.
Research

Searching for strengths: gaps and opportunities for social and emotional skills development in the tourism and hospitality sector

This briefing identifies gaps and strengths in social and emotional skills across occupations in the tourism and hospitality industry to be able to help displaced workers transition to new roles.
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Research

Quality of work of Canada’s contingent workforce

To examine further the nature of gig work in Canada and understand the quality of work associated with this type of employment, this research presents survey data and analysis on the motivations for gig work and the working conditions involved.
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