Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

healthcare worker smiles with her eyes while wearing mask
Research

Transforming learning in a pandemic contextexternal link icon

Across Canada, in-person learning opportunities for nursing students became limited or stopped completely at the onset of the COVID-19 pandemic. To meet learning criteria, nursing programs had to pivot. For example, some expanded the use of virtual simulations and scenarios as an alternative to in-person care in hospitals, long-term facilities, or community-based experiences.
Two women having a conversation while working on laptops
Project

Female Workers Facing the Challenge of Digital Transformation: A Case Study in the Insurance Sector

The outbreak of the COVID-19 pandemic accelerated digital transformation, leading to numerous changes in social interactions at work. To address this, the project focuses on how female workers in customer service roles who typically hold secondary or college-level education and work remotely for insurance companies in the Chaudière-Appalaches region of Québec are adapting to these changes.
young person working on a laptop
Research

Indigenous Youth in Finance: Navigating a Complex Path

With Indigenous youth a rapidly growing force in the Canadian labour market, the education, financial, and non-profit sectors can explore pathways to help choose careers in finance and management.
View more