Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

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Research

Sustainable Northern Livelihoods: A Primer

Economic growth in Canada’s North has outpaced the rest of the country. This primer discusses the challenges still faced by Indigenous people in the North, who continue to experience socio-economic disparities
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Project

The Skills Algorithm: Digital Skills Demand Across Canada’s Labour Market

This project used machine-learning methods and data from nine million Canadian job postings collected from January 2020 to June 2023 to understand how demand for digital skills has changed since the pandemic and the importance of non-technical or soft skills even in digital workplaces and occupations.
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