Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

Multi-ethnic group of students walking
Project

Using behavioural insights to increase post-secondary and career services participation

In the context of a rapidly changing world of work, Canadians need access to better and more relevant labour market information (LMI) to make informed decisions while navigating the labour market. This project, through the execution of a number of randomized control trials, tested how best to inform, empower, and engage Canadians when it comes to making decisions about work.
Hotel workers wearing masks during pandemic while event planning
Project

Tourism and Hospitality Emergency Recovery

The Tourism & Hospitality Emergency Recovery (THER) initiative, funded by the Future Skills Centre and led by the Ontario Tourism Education Corporation (OTEC), aimed to support Canada’s tourism and hospitality sector during and after the COVID-19 pandemic.
Smiling students in the classroom looking at camera.
Project

Youth Jobs and Employment Career Pathing

Many youth, especially those from equity-deserving groups, are not aware of what career options they have and do not know what skills they need to achieve them. To address these gaps, the Diversity Institute designed and tested the Future Skills & Careers platform with the Peel District School Board (PDSB).
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