Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

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Research

Supporting Rural Agriculture Entrepreneurship: Reframing the Discourse

This research examined how agriculture sector stereotypes impair the growth and sustainability of the sector. Rural agriculture entrepreneurs face several challenges more than traditional businesses.
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Bridging Psychometrics and Competencies in a Technology Supported Youth Employment Pathway – Project Integrate

The project sought to gain insights into how digital tools could support the career decisions of young people in Canada and facilitate the work of employment service providers.
professional individual working with a calculator and invoice papers.
Research

Indigenizing Corporate Canada

This research project will help inform the development of more appropriate career resources and supports to increase Indigenous representation in Canada’s finance and management professions.
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