Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

Research

AI and the Shifting Landscape of Future Skills and the Future of Work

This study aims to understand an existing gap between employers and employees regarding AI adoption and skills.
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Research

Is AI Taking Away Your First Job? AI and Entry-Level Labour Demandexternal link icon

This research will strengthen Canada’s understanding of how AI is affecting entry-level job opportunities and support more informed, forward-looking workforce development policy.
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