Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

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Featured Projects

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Research

Yesterday’s Gone: Exploring the future of Canada’s labour market in a post-covid world.

In this report, we explore a broad range of trends with the potential to impact Canada’s labour market over the coming decade—many of which have been accelerated, disrupted, or created by COVID-19
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Project

Path To Customer Success

This project focused on the intersection of women who balance the primary responsibility of caregiving and domestic work; are predominantly Indigenous- and Black-identified; and were working in the retail sector when the pandemic hit.
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Project

Strength in Structure

The Canadian Council for Youth Prosperity’s Strength in Structure project engaged Black youth and Black-focused, Black-led and Black-serving, or B3, community organizations to develop a toolkit intended to improve delivery of services to meet the needs of Black youth job seekers.
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