Indigenous Tourism Association of Canada (ITAC)

The Northern Tourism Recovery Incubator developed by ITAC was created to support SMEs in Northern communities to strengthen their business, rebuild Indigenous tourism operators and re-train staff members to support visitors and public health expectations as the tourism industry recovers.

The needs of these businesses were assessed through a national accreditation program (Project Rise) which provided individual business assessments and aggregated data for ongoing support. By working with the Indigenous provincial and territorial partners, ITAC supported the effective delivery of regionally specific support to revitalize operators ahead of the 2023 operating season. Regional needs were considered as businesses reported through the accreditation program, recognizing that the gaps in one part of the country may not be the same as another. This coordinated effort aimed to increase tourism revenues and jobs by increasing Indigenous tourism products to meet visitor demands.

Aerial view of the airport. Airplane taxiing to runway.

Featured Projects

Research

Can Experiential Learning Go Virtual? Lessons Learned From Canadian Nursing Education During the Pandemic

Experiential learning (EL)—or learning by doing—is an essential component of many postsecondary education (PSE) programs. This type of training lets people develop hands-on skills and…
Group photo of construction graduates wearing hard hats.
Project

Workforce 2030: Rapid Upskilling for Green-Building Occupations

By 2030, the Canada Green Building Council (CAGBC) estimates that with the appropriate framework and investments in place, the Canadian green-building industry could support approximately 1.5 million direct jobs. In Ontario alone, over 100,000 new construction workers are needed in the next 10 years to keep pace with future demand and retirements.
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Research

Work Reimagined: Roles, Skills, and Workforce Development in the Age of AI

As AI transforms jobs and industries, organizations are navigating new ways of working. Understanding the dynamics of AI adoption—what drives it, what slows it down, and its impact on roles, skills, and workforce development—is essential for building responsive and competitive workplaces.
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