Polygon Created with Sketch. Home | Research

Starting a new business in Canada: A report from the Survey on Employment and Skills

Entrepreneurship is essential for economic growth, innovation, and job creation. In Canada, most private sector employment is in small and medium-sized enterprises, and many Canadians are self-employed. As of 2023, self-employed individuals represent 13.2% of Canada’s labour force, ranging from precarious gig workers to highly paid specialists. Women represent a large portion of this population.

This study provides insights into Canada’s entrepreneurial landscape, highlighting regional differences, demographic disparities, and motivations for self-employment. Understanding these variations can help tailor initiatives to support entrepreneurship more effectively and foster an inclusive and dynamic entrepreneurial ecosystem that drives economic growth and innovation.

Download Report Button

Key Insights

Ontario had the highest entrepreneurial intent (47%), followed by Alberta and British Columbia (44% each). The Atlantic region and Saskatchewan had the lowest entrepreneurial aspirations (30%).

Younger Canadians showed higher entrepreneurial intentions, peaking at 56.5% in the 18-20 year age range and decreasing with age. Indigenous respondents had higher entrepreneurial intentions (62%) than non-Indigenous counterparts (39%).

The primary motivation for self-employment among those who are not currently self-employed was the desire for autonomy and control (53%). Other motivations included pursuing unique opportunities (42%), achieving work-life balance (39%), and effectively delivering professional services (26%).

More from FSC

Person wearing headphones around their neck while using a laptop indoors
Research

Is AI Taking Away Your First Job? AI and Entry-Level Labour Demandexternal link icon

This research will strengthen Canada’s understanding of how AI is affecting entry-level job opportunities and support more informed, forward-looking workforce development policy.
Three colleagues review paperwork together in an office, with one seated and two standing.
Research

How Are Skills and Jobs Evolving? Addressing the Need for a Dynamic Approach to Skillsexternal link icon

Canada’s labour market is evolving rapidly, transforming both which jobs are in demand and the skills required to perform them. Yet most approaches to forecasting labour markets either assume that skill requirements within occupations remain constant over time or rely on broadly defined skills that are too general to inform education policy or training decisions.
Smiling barista taking order from customer in coffee shop
Research

From Newcomers to Game Changers: Immigrant Skills Utilization in the Hospitality Sector

This issue briefing aims to identify targeted solutions that support immigrant talent development and skill utilization in the hospitality sector. Drawing on Labour Force Survey data from 2022 to 2024, we examined how well immigrants’ skills are utilized in the hospitality sector.
View all Research