Every day, Canadians make choices that affect their careers and lives, and businesses make choices that affect their organizations. Accurate, timely and relevant information is needed to ensure these decisions are well informed. However, recent developments (including technological change) have created information gaps in the area of skills and skill requirements for jobs. Even the skill requirements for many traditional jobs are changing and employers report challenges in finding workers with the right skills to fill vacancies—in industries old and new. Similarly, workers struggle to understand the changing skills needed for jobs and often lack the tools and knowledge to meet these new requirements. How do workers and employers make sense of this labour market, which is increasingly driven by supply-and-demand of skills as opposed to the qualifications of graduates?