By encouraging staff to “execute and not think”, companies expect high performance. What they increasingly get is obedience, low performance and an organisational inability to adapt fast enough. But there is a better way, one that is in tune with today’s relentlessly changing marketplace. To stay relevant, professionals must develop greater learning agility through thinking and adapting for themselves. By providing an innovative environment which makes the learner think, reflect and challenge their own ways of working, they can find new and original answers that can be rapidly deployed to the business front line. Reflective practices work because they have been tuned by the people using them and through working collaboratively with their employers. To achieve organisation-wide impact, reflective practice should be incorporated at the heart of a learning system.