In today’s tough global market, organisations have to strive harder than ever to compete. Attracting, retaining and developing the right talent is critical to success. For organisations to operate and compete on a global level, there is an increasing expectation for 24/7 availability and responsiveness. The result: a longer hours culture as organisations are driven to squeeze the maximum out of their resources – a challenge for both women and men who need to balance career demands alongside family and lifestyle commitments. Under these pressures, employers often struggle to find practical solutions for reduced hours working that are both sustainable and commercially competitive.