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Quels métiers pour la communication numérique des organisations touristiques ?

This study aims to draw the outlines of present and future professions that are related to digital communication. After describing the specific context of the tourism sector, particularly affected by the evolution of IT, the article presents the results of a qualitative study of thirty industry professionals (directors of private tourist or public organization and loaded Communication). Four major emerging business analysis: community manager, responsible for digital home, digital animator of territory and strategic watchman. The inclusion of these businesses seems inevitable to meet future needs of the sector. [googletranslate_en]