Polygon Created with Sketch. Home | Research

The Right AI Tool for the Job: The Productivity Potential of AI Applications in Canada

Artificial intelligence (AI) is expected to revolutionize work and drive productivity gains not seen in years. But these gains aren’t yet showing up in jobs or productivity data. Not all industries and workers will benefit equally from AI adoption due to differences in task compositions.

To assess the potential impact of AI, this analysis links AI application exposure to industry-level productivity outcomes. Our measure of AI exposure builds on the artificial intelligence exposure index developed by Felten and others and extends prior work on AI exposure estimates in Canada and automation-driven productivity forecasting by assessing industry- and application-specific productivity potential.

Download Report Button
Creative and diverse office people reviewing 3D project progress while solving graphical issues.

Key insights

Artificial intelligence (AI) exposure measures the extent to which AI capabilities can perform the abilities required in a worker’s job. Exposure increases through three main channels: the adoption of AI applications, advances in AI capabilities that enable more work tasks to be performed, and the integration of AI into existing tools and technologies.

Industries in which workers historically have higher exposure to AI show faster labour productivity growth than industries with lower exposure. When organizations match specific AI applications to these tasks, they unlock higher potential productivity gains. As a baseline estimate, economy-wide labour productivity grows annually by 2.32 percentage points when work is increasingly exposed to AI.

At the industry–application level, the highest productivity gains emerge when organizations match specific AI applications to industry needs. Retail trade and educational services see the highest gains across all industry–application combinations.

More from FSC

black entrepreneurs in office
Research

Pathways to Financing: Journeys of Successful Black Entrepreneurs

Building on other research and projects to support Black entrepreneurs, including BACEL and Capital Skills, this short report examines the pathways to financing taken by some well-known Black entrepreneurs in Canada.
Research

Bridging the Digital Skills Gap for Older Adults

This report examines how challenges related to affordability, health, design and usability, and infrastructure intersect with social, knowledge, attitudes, and emerging technology barriers shaping digital exclusion in older adults.
Group of young coworkers analyzing data while sitting in front of computers while one of them looking through notes in notebook
Project

Testing Innovative AI for Career and Skills Navigation

This project investigated the feasibility, value, and implementation conditions of using generative AI to support career navigation. It did so across two related phases.
View all Research

Have questions about our work? Do you need access to a report in English or French? Please contact communications@fsc-ccf.ca.