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Machines intelligentes et économie numérique. Étude du cas d’un agent artificiel dans le domaine du travail relationnel marchand

The intelligence technologies and artificial learning are at the heart of the big data movement we know today. They create a lot of enthusiasm on the part of managers of the company. By automating some of the work inferential RELATED ITEMS traditionally professional management, artificial agents are so many innovations in the field of economic intelligence. To better understand the shapes of these innovations, we propose in this paper to explore how machines can learn and decide. To do this, we examine the specific case of an artificial agent applied to the customer relationship management and mobilized more than fifty e-tailers. [googletranslate_en]