Effective teaching in the area of creative professions, on the example of “big data, digital marketing, trend-watching” specialty at the University of Lower Silesia

The main purpose of this paper is to analyze the level of competences among postgraduate students of Big Data, digital marketing and trend-watching specialization at the Department of Journalism, Communication and Technological Studies University of Lower Silesia and to indicate the key competences on the contemporary and future labor market.