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At a time when all jobs, whether in a coffee shop or a bank, can seemingly be described as creative, you’d be forgiven for thinking the word had lost all meaning in the labour market. However, this first piece of research from the Creative Industries Policy and Evidence Centre (PEC), written in partnership with Nesta, shows that ‘creativity’ can still tell us important things about those jobs that ask for it. Headline findings include: (1) Creativity is likely to be even more important in the future job market; (2) Employers don’t just value creativity alone: they need talent with project management and organisational skills too; and (3) Creative occupations don’t have a monopoly on creativity., Creativity is not confined to the list of creative occupations compiled by the [Department for Digital, Culture, Media and Sport DCMS. Education and skills policymakers should look beyond sectoral boundaries when formulating policies to invest in the workforce’s creativity. Jobs for which employers request creativity at a similar rate as those in the DCMS list include: Florists; Print finishing and binding workers; Bakers and flour confectioners; Chefs; Hairdressers and barbers. We also find jobs that have a lot in common with Creative Occupations due to the technical skills required. Examples of these jobs include engineers, manufacturing and business development roles. This is something for the Department for Education and other skills leads to consider when developing reskilling policies.