Dr. Abby Goodrum is Professor and Program Co-ordinator for User Experience Design at Wilfrid Laurier University,Waterloo. Prior to her appointment at Laurier, she held the Rogers Research Chair in News, Media, and Technology at Ryerson University. For more than 20 years, her research has focused on the study of how humans seek, use, share, manipulate, store, retrieve, and organize digital multimedia. She was founding Director for Social Science Research in a Canadian Centre of Excellence that served as both a research network and commercialization engine in order to address complex issues in digital media and transform multidisciplinary research into user-centered solutions.