Transforming employer signaling in the talent marketplace

This chapter begins by describing how most employers traditionally communicate the qualities they seek, and how education and workforce systems take these into account. Next, it identifies three new types of employer signaling needed in today’s economy, and it examines promising examples of their use. Finally, the chapter makes a series of recommendations for how to improve on these promising practices, while also highlighting key challenges that will need to be overcome by both public- and private-sector stakeholders if improved employer signaling is to become a reality.