Generation Y and the gigging economy: The transformation of UK graduate career aspirations and what this means for businesses

In this report we’ll examine what gigging means and the extent to which Gen Y high fliers are choosing it as an alternative career path. We look at some of the key drivers and motivations behind their choices and the reactions of their Baby Booming parents. Finally, we’ll look at future gigging trends and the implications of the rise of the “Gigging Economy” for businesses wanting to recruit and retain the very best talent in this generation of workers. Our research indicates that the gigging trend will require businesses to evolve their thinking around how they structure workforces and workplaces – and indeed perhaps redefine the very concept of what “work” is.