{"id":127716,"date":"2020-08-11T18:08:08","date_gmt":"2020-08-11T22:08:08","guid":{"rendered":"https:\/\/fsc-ccf.ca\/references\/capturing-the-consumer-advantage-for-consumer-companies-2\/"},"modified":"2020-08-11T18:08:07","modified_gmt":"2020-08-11T22:08:07","slug":"capturing-the-consumer-advantage-for-consumer-companies-2","status":"publish","type":"reference","link":"https:\/\/fsc-ccf.ca\/fr\/references\/capturing-the-consumer-advantage-for-consumer-companies-2\/","title":{"rendered":"Capturing the consumer advantage for consumer companies"},"content":{"rendered":"<p>Ce rapport qui fait le bilan de la demande croissante de produits \u00ab verts \u00bb. Sur la base d&#8217;une \u00e9tude men\u00e9e par le BCG en Juillet 2008 sur les attitudes des consommateurs verts chez 9000 adultes dans neuf pays et des entrevues avec des 20 dirigeants, ce rapport revisite quelques questions cl\u00e9s: comment \u00e9volue la demande? Quelle est l&#8217;\u00e9lasticit\u00e9 des prix des produits \u00ab verts \u00bb? Quels sont les obstacles \u00e0 l&#8217;achat \u00e9co-responsable et quels sont ses pilotes? Avec le bonus d&#8217;excellents exemples. Essential mettre \u00e0 jour un certain nombre de nos id\u00e9es fausses sur les v\u00e9ritables freins \u00e0 l&#8217;achat vert. Traduit a\u0300 l'aide de Google Translate<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce rapport qui fait le bilan de la demande croissante de produits \u00ab verts \u00bb. Sur la base d&#8217;une \u00e9tude men\u00e9e par le BCG en Juillet 2008 sur les attitudes des consommateurs verts chez 9000 adultes dans neuf pays et des entrevues avec des 20 dirigeants, ce rapport revisite quelques questions cl\u00e9s: comment \u00e9volue la demande? Quelle est l&#8217;\u00e9lasticit\u00e9 des prix des produits \u00ab verts \u00bb? Quels sont les obstacles \u00e0 l&#8217;achat \u00e9co-responsable et quels sont ses pilotes? Avec le bonus d&#8217;excellents exemples. Essential mettre \u00e0 jour un certain nombre de nos id\u00e9es fausses sur les v\u00e9ritables freins \u00e0 l&#8217;achat vert. [googletranslate_fr]<\/p>\n","protected":false},"template":"","reference-tag":[],"reference-type":[436],"class_list":["post-127716","reference","type-reference","status-publish","hentry","reference-type-white-paper"],"acf":{"citation":"Manget, J., Roche, C., and Munnich, F. (2009). Capturing the consumer advantage for consumer companies. Boston, MA: Boston Consulting Group (BCG). Retrieved from https:\/\/www.bcg.com\/documents\/file15407.pdf.","authors":"Manget, J., Roche, C., and Munnich, F.","org":"Boston Consulting Group (BCG)","year":"2009","title_fr":null,"editors_hidden":"","publication":"","publication_fr":null,"volume":"","issue":"","Series":"","SeriesNumber":"","page_range":"","publisher_city":"Boston","publisher_state":"MA","publisher":"Boston Consulting Group (BCG)","abstract_en":null,"abstract_fr":null,"keywords":"","paywall":"0","doi":"","isbn":"","url":"https:\/\/www.bcg.com\/documents\/file15407.pdf","url_fr":null,"url_amazon":"","TRACK":"0"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Capturing the consumer advantage for consumer companies - Future Skills Centre \u2022 Centre des Comp\u00e9tences futures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsc-ccf.ca\/fr\/references\/capturing-the-consumer-advantage-for-consumer-companies-2\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fsc-ccf.ca\\\/fr\\\/references\\\/capturing-the-consumer-advantage-for-consumer-companies-2\\\/\",\"url\":\"https:\\\/\\\/fsc-ccf.ca\\\/fr\\\/references\\\/capturing-the-consumer-advantage-for-consumer-companies-2\\\/\",\"name\":\"Capturing the consumer advantage for consumer companies - 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