{"id":125598,"date":"2020-08-11T17:52:22","date_gmt":"2020-08-11T21:52:22","guid":{"rendered":"https:\/\/fsc-ccf.ca\/references\/quels-metiers-pour-la-communication-numerique-des-organisations-touristiques-2\/"},"modified":"2020-08-11T17:52:22","modified_gmt":"2020-08-11T21:52:22","slug":"quels-metiers-pour-la-communication-numerique-des-organisations-touristiques-2","status":"publish","type":"reference","link":"https:\/\/fsc-ccf.ca\/fr\/references\/quels-metiers-pour-la-communication-numerique-des-organisations-touristiques-2\/","title":{"rendered":"Quels m\u00e9tiers pour la communication num\u00e9rique des organisations touristiques ?"},"content":{"rendered":"<p>Cette \u00e9tude vise \u00e0 dessiner les contours des m\u00e9tiers pr\u00e9sents et futurs qui sont li\u00e9s \u00e0 la communication num\u00e9rique. Apr\u00e8s avoir d\u00e9crit le contexte sp\u00e9cifique du secteur touristique, particuli\u00e8rement touch\u00e9 par l\u2019\u00e9volution des NTIC, l\u2019article pr\u00e9sente les r\u00e9sultats d\u2019une \u00e9tude qualitative r\u00e9alis\u00e9e aupr\u00e8s de trente et un professionnels du secteur (directeurs d\u2019organisation touristique priv\u00e9e ou publique et charg\u00e9s de communication). Quatre m\u00e9tiers majeurs \u00e9mergent de l\u2019analyse : community manager, charg\u00e9 d\u2019accueil num\u00e9rique, animateur num\u00e9rique d\u2019un territoire et veilleur strat\u00e9gique. La prise en compte de ces m\u00e9tiers semble incontournable pour r\u00e9pondre aux besoins \u00e0 venir du secteur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette \u00e9tude vise \u00e0 dessiner les contours des m\u00e9tiers pr\u00e9sents et futurs qui sont li\u00e9s \u00e0 la communication num\u00e9rique. Apr\u00e8s avoir d\u00e9crit le contexte sp\u00e9cifique du secteur touristique, particuli\u00e8rement touch\u00e9 par l\u2019\u00e9volution des NTIC, l\u2019article pr\u00e9sente les r\u00e9sultats d\u2019une \u00e9tude qualitative r\u00e9alis\u00e9e aupr\u00e8s de trente et un professionnels du secteur (directeurs d\u2019organisation touristique priv\u00e9e ou publique et charg\u00e9s de communication). Quatre m\u00e9tiers majeurs \u00e9mergent de l\u2019analyse : community manager, charg\u00e9 d\u2019accueil num\u00e9rique, animateur num\u00e9rique d\u2019un territoire et veilleur strat\u00e9gique. La prise en compte de ces m\u00e9tiers semble incontournable pour r\u00e9pondre aux besoins \u00e0 venir du secteur.<\/p>\n","protected":false},"template":"","reference-tag":[],"reference-type":[435],"class_list":["post-125598","reference","type-reference","status-publish","hentry","reference-type-journal-article"],"acf":{"citation":"Alexandre-Bourhis, N., Khalla, S., and Rouvrais-Charron, C. (2013). Quels m\u00e9tiers pour la communication num\u00e9rique des organisations touristiques ?. Revue Management & Avenir, 60(2), 195-211. Retrieved from https:\/\/www.cairn.info\/revue-management-et-avenir-2013-2-page-195.htm?contenu=resume.","authors":"Alexandre-Bourhis, N., Khalla, S., and Rouvrais-Charron, C.","org":"","year":"2013","title_fr":null,"editors_hidden":"","publication":"Revue Management & Avenir","publication_fr":null,"volume":"60","issue":"2","Series":"","SeriesNumber":"","page_range":"195-211","publisher_city":"","publisher_state":"","publisher":"","abstract_en":null,"abstract_fr":null,"keywords":"","paywall":"0","doi":"","isbn":"","url":"https:\/\/www.cairn.info\/revue-management-et-avenir-2013-2-page-195.htm?contenu=resume","url_fr":null,"url_amazon":"","TRACK":"0"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quels m\u00e9tiers pour la communication num\u00e9rique des organisations touristiques ? - Future Skills Centre \u2022 Centre des Comp\u00e9tences futures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fsc-ccf.ca\/fr\/references\/quels-metiers-pour-la-communication-numerique-des-organisations-touristiques-2\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fsc-ccf.ca\\\/fr\\\/references\\\/quels-metiers-pour-la-communication-numerique-des-organisations-touristiques-2\\\/\",\"url\":\"https:\\\/\\\/fsc-ccf.ca\\\/fr\\\/references\\\/quels-metiers-pour-la-communication-numerique-des-organisations-touristiques-2\\\/\",\"name\":\"Quels m\u00e9tiers pour la communication num\u00e9rique des organisations touristiques ? 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