{"id":329213,"date":"2024-05-18T14:19:00","date_gmt":"2024-05-18T18:19:00","guid":{"rendered":"https:\/\/fsc-ccf.ca\/?post_type=project&#038;p=329213"},"modified":"2025-12-19T11:34:45","modified_gmt":"2025-12-19T16:34:45","slug":"resilience-prototype","status":"publish","type":"project","link":"https:\/\/fsc-ccf.ca\/fr\/projets\/resilience-prototype\/","title":{"rendered":"Prototype de marketing num\u00e9rique pour la r\u00e9silience"},"content":{"rendered":"\n<div class=\"tabs style-white\" id=\"main-tabs\">\n    <ul id=\"tabs-nav\">\n\n    <\/ul>\n    <div class=\"tabs-content\">\n        \n\n\n<div class=\"tab tab-content\" data-title=\"Perspectives du CCF\" data-tab=\"\" id=\"\" data-show-reports=\"no\">\n        \n\n<div class=\"wp-block-group container container--with-overflow is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"insight-report__sidebar\">\n    <div class=\"insight-report__sidebar--container\">\n        <div class=\"insight-report__sidebar--details\">\n                            <div class=\"insight-report__partner\">\n                    <p class=\"is-style-slug insight-report__partner-title\">\n                        <img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/partners.svg\" alt=\"\"\n                            class=\"insight-report__partner-icon\"> <strong>Partenaires<\/strong>\n                    <\/p>\n                    \n                        <p class=\"insight-report__partner-p\"><a href=\"https:\/\/fsc-ccf.ca\/fr\/partner\/sheridan-college\/\"\n                                target=\"_blank\" rel=\"noreferrer noopener\">Sheridan College<\/a><\/p>\n                    \n                <\/div>\n            \n                            <div class=\"insight-report__location\">\n                    <p class=\"is-style-slug  insight-report__location-title\">\n                        <img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/location.svg\" alt=\"\"\n                            class=\"insight-report__location-icon\"> <strong>Emplacements<\/strong>\n                    <\/p>\n                                            <p class=\"insight-report__location-p\">Ontario<\/p>\n                    \n                <\/div>\n                                        <div class=\"insight-report__investment\">\n                    <p class=\"is-style-slug insight-report__investment-title\">\n                        <img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/investment.svg\" alt=\"\"\n                            class=\"insight-report__investment-icon\"> <strong>FONDS VERS\u00c9S<\/strong>\n                    <\/p>\n                    <p class=\"insight-report__investment-p\">\n                        138 780 $<\/p>\n\n                <\/div>\n                        <div class=\"insight-report__published\">\n                <p class=\"insight-report__published-title\">\n                    <img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/published.svg\" alt=\"\"\n                        class=\"insight-report__published-icon\"> Publi\u00e9                <\/p>\n                <p class=\"insight-report__published-p\">Mai 2024<\/p>\n\n            <\/div>\n                    <\/div>\n\n        <div class=\"insight-report__sidebar--sticky\">\n                            <div class=\"insight-report__sidebar--button-container\">\n                    <a href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2025\/12\/prototype-de-marketing-numerique-pour-la-resilience-1.pdf\"\n                        class=\"insight-report__sidebar--button\" target=\"_blank\"><span>T\u00e9l\u00e9charger<\/span><br>\n                        le rapport de perspective                        <img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/download-i-r-arrow.svg\"\n                            alt=\"\" class=\"insight-report__sidebar--button-img\"><\/a>\n                <\/div>\n            \n            <div class=\"insight-report__sidebar--anchors-container\">\n                <div class=\"insight-report__sidebar--anchors\">\n                    <p class=\"insight-report__sidebar--anchors--text\"><span>DANS CE RAPPORT<\/span><\/p>\n                                            <a href=\"#executive-summary\"\n                            class=\"insight-report__sidebar--anchors-anchor\"><span>Sommaire<\/span><\/a>                        <a href=\"#the-issue\"\n                            class=\"insight-report__sidebar--anchors-anchor\"><span>L\u2019enjeu<\/span><\/a>                        <a href=\"#what-were-investigating\"\n                            class=\"insight-report__sidebar--anchors-anchor\"><span>Ce que nous examinons<\/span><\/a>                        <a href=\"#what-were-learning\"\n                            class=\"insight-report__sidebar--anchors-anchor\"><span>Ce que nous apprenons<\/span><\/a>                        <a href=\"#why-it-matters\"\n                            class=\"insight-report__sidebar--anchors-anchor\"><span>Pourquoi c\u2019est important<\/span><\/a>                        <a href=\"#whats-next\"\n                            class=\"insight-report__sidebar--anchors-anchor\"><span>Prochaines \u00e9tapes<\/span><\/a>                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"executive-summary\" class=\"wp-block-ob-blocks-anchor-point\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"TheChallenge\"><img decoding=\"async\" class=\"wp-image-240812\" style=\"width: 24px;margin-right: 10px;position: relative; top: -2px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/Frame.svg\" alt=\"\"> Sommaire<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">Les propri\u00e9taires d\u2019entreprise des groupes en qu\u00eate d\u2019\u00e9quit\u00e9 font partie des groupes les plus fortement touch\u00e9s par la pand\u00e9mie de&nbsp;COVID-19. Nombre d\u2019entre eux ont d\u00fb op\u00e9rer une mue en ligne et d\u00e9velopper ou affiner de mani\u00e8re rapide leurs capacit\u00e9s en mati\u00e8re de marketing num\u00e9rique.<\/p>\n\n\n\n<p>Le prototype de formation en marketing num\u00e9rique pour la r\u00e9silience des petites entreprises a \u00e9t\u00e9 con\u00e7u par le Coll\u00e8ge Sheridan pour aider les propri\u00e9taires de petites entreprises \u00e0 pallier leurs lacunes en mati\u00e8re de marketing num\u00e9rique, \u00e0 renforcer leur r\u00e9silience et \u00e0 se pr\u00e9parer \u00e0 tout choc \u00e9ventuel ou \u00e0 toute perturbation \u00e9conomique future.<\/p>\n\n\n\n<p>Le programme a pris appui sur les programmes d\u2019\u00e9tudes existants et la consultation de propri\u00e9taires de petites entreprises. Il a fait l\u2019objet d\u2019essais aupr\u00e8s de 45&nbsp;apprenants r\u00e9partis en deux cohortes. Gr\u00e2ce au programme, les participants ont pu acqu\u00e9rir des comp\u00e9tences en marketing num\u00e9rique. Les deux cohortes ont constat\u00e9 une augmentation des revenus, de l\u2019int\u00e9r\u00eat des clients et du nombre d\u2019employ\u00e9s apr\u00e8s le programme.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Le marketing num\u00e9rique est un \u00e9l\u00e9ment crucial de l\u2019essor des petites entreprises. Les entrepreneurs et les propri\u00e9taires de petites entreprises doivent faire en sorte qu\u2019ils disposent des capacit\u00e9s num\u00e9riques et des donn\u00e9es n\u00e9cessaires pour nouer et promouvoir des relations en ligne avec leurs clients. Les PME, forces motrices de l\u2019\u00e9conomie canadienne et vecteurs de sa productivit\u00e9, se doivent d\u2019investir dans les comp\u00e9tences requises pour adopter les changements technologiques, comme le marketing num\u00e9rique. Des programmes qui cherchent \u00e0 comprendre les fines subtilit\u00e9s des d\u00e9fis et des besoins des propri\u00e9taires de petites entreprises sont n\u00e9cessaires pour surmonter les obstacles en mati\u00e8re de formation et de perfectionnement des comp\u00e9tences.<\/p>\n\n\n\n<div class=\"wp-block-group key-insights-grey has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#0000000d\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><strong><strong>Perspectives cl\u00e9s<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"is-style-default is-flex\"><img decoding=\"async\" class=\"wp-image-243230\" style=\"width: 40px;margin-right: 16px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/No.svg\" alt=\"\">Douze mois apr\u00e8s l\u2019ach\u00e8vement du programme, les deux cohortes avaient augment\u00e9 leur chiffre d\u2019affaires annuel de 242&nbsp;% et de 121&nbsp;%, respectivement.<\/p>\n\n\n\n<p class=\"is-flex\"><img decoding=\"async\" class=\"wp-image-243230\" style=\"width: 40px; margin-right: 16px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/No-1.svg\" alt=\"\">Les participants des deux cohortes ont acquis une plus grande confiance dans leurs comp\u00e9tences en mati\u00e8re de marketing num\u00e9rique, notamment \u00e0 l\u2019\u00e9gard de la strat\u00e9gie num\u00e9rique et le marketing sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p class=\"is-flex\"><img decoding=\"async\" class=\"wp-image-243230\" style=\"width: 40px; margin-right: 16px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/No-2.svg\" alt=\"\">Selon tous les apprenants qui ont r\u00e9pondu au sondage apr\u00e8s le programme, une v\u00e9ritable strat\u00e9gie de marketing \u00e9tait la partie la plus importante et la plus b\u00e9n\u00e9fique de la formation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"the-issue\" class=\"wp-block-ob-blocks-anchor-point\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column gradient-top purple is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"TheChallenge\"><img decoding=\"async\" class=\"wp-image-240812\" style=\"width: 12px;height: 24px;margin-right: 10px;position: relative; top: -2px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/Vector-2.svg\" alt=\"\"> L\u2019enjeu<\/h3>\n\n\n\n<div class=\"wp-block-group flex-print is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Les propri\u00e9taires de petites entreprises de l\u2019Ontario butent \u00e0 des difficult\u00e9s financi\u00e8res et \u00e0 de graves revers \u00e9conomiques en raison de la pand\u00e9mie de&nbsp;COVID-19, en particulier les petites entreprises appartenant \u00e0 des femmes, \u00e0 des immigrants et \u00e0 des personnes racis\u00e9es. La quasi-totalit\u00e9 des propri\u00e9taires de ces entreprises a d\u00fb rapidement basculer ses activit\u00e9s en ligne pour composer avec les restrictions de confinement prolong\u00e9es et impr\u00e9visibles. Comme bon nombre des propri\u00e9taires issus de groupes en qu\u00eate d\u2019\u00e9quit\u00e9 ne ma\u00eetrisaient pas le marketing num\u00e9rique, ils devaient d\u00e9velopper rapidement une pr\u00e9sence marketing en ligne ou risquer de faire faillite.<\/p>\n<\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large img-gradient purple\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-1024x683.jpeg\" alt=\"Two people using laptop while working together at home\" class=\"wp-image-260765\" srcset=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-1024x683.jpeg 1024w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-300x200.jpeg 300w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-768x512.jpeg 768w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-1536x1024.jpeg 1536w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-2048x1365.jpeg 2048w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-10x7.jpeg 10w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-2000x1333.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"what-were-investigating\" class=\"wp-block-ob-blocks-anchor-point\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column gradient-top purple is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"EnterIMM\"><img decoding=\"async\" class=\"wp-image-240812\" style=\"width: 24px;height: 24px;margin-right: 10px;position: relative; top: -2px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/Fill-1.svg\" alt=\"\"> Ce que nous examinons<\/h3>\n\n\n\n<p>Ce projet vise \u00e0 rem\u00e9dier \u00e0 ce manque de comp\u00e9tences par la cr\u00e9ation du prototype de marketing num\u00e9rique pour la r\u00e9silience des petites entreprises, au Coll\u00e8ge Sheridan. Le projet a pour ambition d\u2019aider les propri\u00e9taires d\u2019entreprise appartenant \u00e0 des groupes sous-repr\u00e9sent\u00e9s, notamment les peuples autochtones, les membres de la communaut\u00e9 LGBTQ2S+, les personnes handicap\u00e9es, les personnes racis\u00e9es et\/ou les femmes, \u00e0 acqu\u00e9rir rapidement des comp\u00e9tences en marketing num\u00e9rique qui favoriseraient l\u2019essor de leur entreprise dans un monde num\u00e9rique et, en cons\u00e9quence, leur r\u00e9sistance aux chocs futurs.<\/p>\n\n\n\n<p>La mise au point d\u2019un programme intensif de 12&nbsp;semaines s\u2019est appuy\u00e9e sur les cours de marketing num\u00e9rique d\u00e9j\u00e0 offerts \u00e0 Sheridan. Le programme comprenait cinq heures d\u2019apprentissage par semaine, dont un atelier collectif de deux heures et une s\u00e9ance de mentorat de trois heures. Le programme avait pour but d\u2019aider les apprenants \u00e0 formuler et \u00e0 mettre en \u0153uvre une campagne de marketing num\u00e9rique. Chaque participant a re\u00e7u 500&nbsp;dollars \u00e0 d\u00e9penser pour ses activit\u00e9s de promotion en ligne. Ce budget modeste ne servait pas \u00e0 atteindre les objectifs finaux de la campagne, mais \u00e0 aider les participants \u00e0 apprendre \u00e0 planifier et \u00e0 d\u00e9penser efficacement leur budget sur diff\u00e9rents canaux num\u00e9riques. Les participants au programme \u00e9taient des propri\u00e9taires issus de communaut\u00e9s en qu\u00eate d\u2019\u00e9quit\u00e9 qui avaient des clients et des revenus constants (pas une jeune pousse) et disposaient d\u2019un nombre d\u2019abonn\u00e9s \u00e0 leurs canaux num\u00e9riques.<\/p>\n\n\n\n<p>\u00c0 court terme, les participants devaient r\u00e9diger et ex\u00e9cuter le plan d\u2019une campagne de marketing num\u00e9rique pour leur entreprise et leur client\u00e8le, \u00e9valuer sa mise en \u0153uvre et son rayonnement, et apporter les changements n\u00e9cessaires pour optimiser les r\u00e9sultats. \u00c0 long terme, les participants devaient accro\u00eetre leur capacit\u00e9 \u00e0 bien promouvoir leurs entreprises en ligne, \u00e0 g\u00e9n\u00e9rer des revenus et \u00e0 se pr\u00e9munir contre les perturbations \u00e9conomiques futures dans une \u00e9conomie en mutation rapide.<\/p>\n\n\n\n<p>Le processus de conception du programme de 12&nbsp;semaines comprenait une consultation avec les propri\u00e9taires de petites entreprises pour mieux comprendre les principaux d\u00e9fis ou \u00e9checs de leurs activit\u00e9s de marketing en ligne et cerner les comp\u00e9tences cruciales dont ils doivent se doter et les types de programmes de formation qui leur donneraient les meilleures chances de faire recette. La consultation comprenait des sondages en ligne aupr\u00e8s de 153&nbsp;participants, des forums de discussion en ligne et des groupes de discussion avec 26&nbsp;propri\u00e9taires d\u2019entreprise.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"what-were-learning\" class=\"wp-block-ob-blocks-anchor-point\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column gradient-top purple is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"TheResult\"><img decoding=\"async\" class=\"wp-image-240819\" style=\"width: 24px;height: 24px;margin-right: 10px;position: relative; top: -2px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/Fill-1-1.svg\" alt=\"\"> Ce que nous apprenons<\/h3>\n\n\n\n<p>Quarante-cinq propri\u00e9taires de petites entreprises ont particip\u00e9 au programme en deux cohortes. Le premier groupe comprenait 21&nbsp;participants et le second 28&nbsp;participants, dont quatre avaient \u00e9galement particip\u00e9 \u00e0 la premi\u00e8re cohorte. Plus des trois quarts (35) des propri\u00e9taires de petites entreprises ont termin\u00e9 le programme, la deuxi\u00e8me cohorte ayant un taux de diplomation plus \u00e9lev\u00e9 (75&nbsp;%, \u00e0 savoir 21&nbsp;sur&nbsp;28) que la premi\u00e8re cohorte (67&nbsp;%, \u00e0 savoir 14&nbsp;sur&nbsp;21).<\/p>\n\n\n\n<p>Douze mois apr\u00e8s l\u2019ach\u00e8vement du programme, les deux cohortes&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ont augment\u00e9 leur chiffre d\u2019affaires annuel, la premi\u00e8re de 242&nbsp;% et la seconde de 121&nbsp;%.<\/li>\n\n\n\n<li>ont augment\u00e9 le nombre d\u2019employ\u00e9s pour r\u00e9pondre \u00e0 l\u2019expansion de la client\u00e8le en Ontario \u00e0 l\u2019\u00e9chelle nationale et internationale.<\/li>\n\n\n\n<li>ont optimis\u00e9 la participation des clients sur tous les canaux.<\/li>\n\n\n\n<li>ont acquis une plus grande confiance dans leurs comp\u00e9tences en mati\u00e8re de marketing num\u00e9rique, notamment en ce qui concerne la strat\u00e9gie num\u00e9rique et le marketing sur les m\u00e9dias sociaux.<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 la fin du programme, la premi\u00e8re cohorte a \u00e9valu\u00e9 sa satisfaction \u00e0 l\u2019\u00e9gard du programme \u00e0&nbsp;4,7 sur&nbsp;5, la deuxi\u00e8me cohorte \u00e0&nbsp;4,6. La totalit\u00e9 des participants des deux cohortes recommanderait le programme \u00e0 d\u2019autres petites entreprises.<\/p>\n\n\n\n<p>Gr\u00e2ce au projet, les propri\u00e9taires de petites entreprises issus de groupes en qu\u00eate d\u2019\u00e9quit\u00e9 ont pu approfondir leur compr\u00e9hension du marketing num\u00e9rique, combler leurs lacunes en mati\u00e8re de comp\u00e9tences, renforcer leur r\u00e9silience et se pr\u00e9parer \u00e0 affronter l\u2019avenir. Le programme a r\u00e9ussi \u00e0 aider les propri\u00e9taires qui y ont particip\u00e9 \u00e0 acqu\u00e9rir les comp\u00e9tences n\u00e9cessaires pour impulser leurs activit\u00e9s commerciales en ligne et assurer leur comp\u00e9titivit\u00e9 en tant qu\u2019entreprises en ligne.<\/p>\n\n\n\n<p><strong>Offrir des comp\u00e9tences pratiques en mati\u00e8re de planification qui profitent \u00e0 tous<\/strong><\/p>\n\n\n\n<p>Dans le cadre du suivi suivant le programme, tous les participants qui ont r\u00e9pondu au sondage ont convenu que la cr\u00e9ation d\u2019une v\u00e9ritable strat\u00e9gie de marketing \u00e9tait la partie la plus importante et la plus marquante de la formation. Certains participants ont eu de la difficult\u00e9 \u00e0 trouver les strat\u00e9gies convenables pour leur entreprise, notamment pour ce qui est de l\u2019approche relative au contenu, les moyens de communication, les messages de marketing, ainsi que la technologie et les outils de marketing \u00e0 utiliser. Toutefois, la plupart des personnes interrog\u00e9es ont reconnu que la planification de la strat\u00e9gie \u00e9tait essentielle \u00e0 l\u2019efficacit\u00e9 de leur campagne et \u00e0 leur r\u00e9ussite globale. Certaines ont indiqu\u00e9 qu\u2019elles consultaient leur plan strat\u00e9gique de temps \u00e0 autre pour mener davantage de recherches et mettre \u00e0 jour le plan en fonction de l\u2019\u00e9volution de la situation de leur entreprise. Outre l\u2019application directe des comp\u00e9tences, certains participants se sont tourn\u00e9s vers l\u2019externalisation des fonctions de marketing. Ils ont ainsi pris appui sur les connaissances acquises pour recruter des fournisseurs de services de marketing num\u00e9rique ad\u00e9quats, pr\u00e9parer des notes d\u2019information exhaustives en mati\u00e8re de marketing comprenant des objectifs clairs et \u00e9valuer leur rendement.<\/p>\n\n\n\n<p><strong>Faciliter la cr\u00e9ation de liens entre les apprenants<\/strong><\/p>\n\n\n\n<p>Le projet a \u00e9t\u00e9 d\u00e9ploy\u00e9 en ligne en raison des restrictions impos\u00e9es par la pand\u00e9mie de&nbsp;COVID-19. Bien que l\u2019apprentissage en virtuel offre facilit\u00e9 et flexibilit\u00e9, les participants ont d\u00e9clar\u00e9 que les interactions sociales leur manquaient, ce qui \u00e9tait difficile \u00e0 assurer dans le cadre d\u2019un groupe en ligne. Les interactions sont limit\u00e9es dans ce contexte en ligne. Par cons\u00e9quent, le programme n\u2019a pas pu maximiser les occasions de r\u00e9seautage professionnel et d\u2019apprentissage en groupe. Beaucoup de participants ont nou\u00e9 des liens \u00e9troits avec d\u2019autres participants dans leur secteur d\u2019activit\u00e9 qui ont perdur\u00e9 apr\u00e8s l\u2019ach\u00e8vement du programme, mais s\u2019ils avaient eu l\u2019occasion de se rencontrer en personne, la cr\u00e9ation de ces liens aurait \u00e9t\u00e9 plus facile et plus solide. L\u2019apprentissage en groupe aide \u00e9galement les participants \u00e0 r\u00e9fl\u00e9chir de mani\u00e8re plus critique et \u00e0 mieux comprendre le contenu, ceux-ci pouvant apprendre les uns des autres en mettant en commun leurs connaissances et leurs comp\u00e9tences pour r\u00e9soudre des probl\u00e8mes complexes. Les participants ont indiqu\u00e9 qu\u2019ils avaient acquis beaucoup de connaissances gr\u00e2ce aux \u00e9changes avec leurs pairs. \u00c0 l\u2019avenir, le programme pourrait combiner l\u2019apprentissage en personne et en ligne afin que les participants puissent b\u00e9n\u00e9ficier des avantages de l\u2019apprentissage traditionnel et de l\u2019apprentissage \u00e0 distance.<\/p>\n\n\n\n<p><strong>Mieux comprendre les apprenants<\/strong><\/p>\n\n\n\n<p>Une consultation approfondie de la population cible a permis aux concepteurs de concevoir un programme r\u00e9pondant aux besoins des propri\u00e9taires de petites entreprises. En plus des r\u00e9actions aux pr\u00e9f\u00e9rences concernant le mode, la dur\u00e9e, la fr\u00e9quence et le calendrier de formation, les commentaires sur les d\u00e9fis, les \u00e9checs et les comp\u00e9tences requises ont \u00e9t\u00e9 mis en correspondance avec les th\u00e8mes du programme et les activit\u00e9s d\u2019apprentissage afin de cerner les lacunes. Malgr\u00e9 l\u2019int\u00e9gration des commentaires des utilisateurs finaux \u00e0 la conception du programme, celui-ci n\u2019a pas r\u00e9pondu aux besoins de tous les participants. Certains ont constat\u00e9 qu\u2019ils n\u2019avaient pas le temps d\u2019absorber les renseignements et de r\u00e9fl\u00e9chir \u00e0 leur apprentissage entre les s\u00e9ances. Ils se sentaient d\u00e9pass\u00e9s et ne pouvaient pas suivre le contenu de la mani\u00e8re souhait\u00e9e. Certains des participants de la premi\u00e8re cohorte ont suivi le programme de nouveau avec la deuxi\u00e8me cohorte pour pouvoir r\u00e9examiner le contenu. \u00c0 l\u2019avenir, il faudrait prolonger le programme de&nbsp;12 \u00e0 28&nbsp;semaines, en proposant un cours par semaine et davantage de pauses entre les sujets d\u2019apprentissage. Les participants disposeraient alors de suffisamment de temps pour r\u00e9fl\u00e9chir \u00e0 ce qu\u2019ils ont appris, seuls et en groupe.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"why-it-matters\" class=\"wp-block-ob-blocks-anchor-point\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column gradient-top purple is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"TheImpact\"><img decoding=\"async\" class=\"wp-image-240819\" style=\"width: 22px;height: 22px;margin-right: 10px;position: relative; top: -2px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/Fill-1-2.svg\" alt=\"\"> Pourquoi c\u2019est important<\/h3>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column margin-bottom-0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Quatre ans apr\u00e8s le d\u00e9but de la pand\u00e9mie de&nbsp;COVID-19, la num\u00e9risation continue de s\u2019acc\u00e9l\u00e9rer et les consommateurs continuent de voir les achats en ligne favorablement. Le marketing num\u00e9rique est devenu un \u00e9l\u00e9ment crucial du succ\u00e8s des petites entreprises, et les entrepreneurs doivent donc s\u2019assurer qu\u2019ils disposent des capacit\u00e9s num\u00e9riques et des donn\u00e9es n\u00e9cessaires pour \u00e9tablir leurs relations avec leurs clients en ligne et les faire progresser.<\/p>\n\n\n\n<p>L\u2019\u00e9conomie canadienne est constitu\u00e9e en grande partie de petites et moyennes entreprises qui ont des capacit\u00e9s tr\u00e8s limit\u00e9es pour investir dans le perfectionnement des comp\u00e9tences et la formation. Les efforts d\u00e9ploy\u00e9s pour optimiser la capacit\u00e9 des propri\u00e9taires de ces entreprises \u00e0 adopter les changements technologiques, y compris le marketing num\u00e9rique, stimulent la productivit\u00e9 globale du Canada. D\u2019autres \u00e9tablissements d\u2019enseignement postsecondaire peuvent prendre appui sur ce mod\u00e8le pour concevoir leurs propres ressources en marketing num\u00e9rique \u00e0 l\u2019intention des entrepreneurs et des propri\u00e9taires de PME, et adapter les cours existants de fa\u00e7on \u00e0 r\u00e9pondre aux changements du contexte op\u00e9rationnel.<\/p>\n\n\n\n<p>Au-del\u00e0 de ses enseignements propres au marketing num\u00e9rique et aux PME, ce projet souligne la valeur des programmes et des interventions de formation et de comp\u00e9tences qui consultent les utilisateurs finaux pour tenir compte des besoins de ceux-ci et y donner la priorit\u00e9. Beaucoup de projets financ\u00e9s par le Centre des comp\u00e9tences futures ont connu un succ\u00e8s notable et d\u00e9montr\u00e9 leur empreinte&nbsp;gr\u00e2ce \u00e0 des investissements appr\u00e9ciables en temps et en ressources dans des consultations approfondies et une compr\u00e9hension am\u00e9lior\u00e9e de leur public cible. Pour certains projets qui ne r\u00e9ussissent pas \u00e0 atteindre leurs objectifs, il s\u2019av\u00e8re parfois au cours de la mise en \u0153uvre que les besoins de la population cible n\u2019ont pas \u00e9t\u00e9 compris ou int\u00e9gr\u00e9s \u00e0 la phase de conception. Les bailleurs de fonds des programmes de comp\u00e9tences et de formation devraient encourager les b\u00e9n\u00e9ficiaires \u00e0 int\u00e9grer explicitement l\u2019\u00e9valuation des besoins dans les plans de projet, surtout lorsque le public cible comprend des groupes sous-repr\u00e9sent\u00e9s, comme les peuples autochtones, les femmes, les personnes racis\u00e9es et les personnes handicap\u00e9es, dont les besoins \u00e9taient souvent n\u00e9glig\u00e9s par le pass\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column margin-bottom-0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-group light-purple-bg-20 insights-report-aside is-vertical is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-87328470 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns gap-10 is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column no-spacer is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-horizontal is-content-justification-left is-layout-flex wp-container-core-group-is-layout-1a09bdc8 wp-block-group-is-layout-flex\">\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-1024x683.jpg\" alt=\"Person coding on their computer in an office at night, with multiple monitors in front of them.\" class=\"wp-image-261792\" srcset=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-1024x683.jpg 1024w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-300x200.jpg 300w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-768x512.jpg 768w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-1536x1024.jpg 1536w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-2048x1365.jpg 2048w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-10x7.jpg 10w, https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/2-Digital-tools-and-the-skills-african-american-woman-writing-computer-code-2022-02-01-22-37-02-utc-2000x1333.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:24px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-541a6b20\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>\u00c9tat des comp\u00e9tences<\/strong> <strong>: <br>Outils num\u00e9riques dans l\u2019\u00e9cosyst\u00e8me des comp\u00e9tences<\/strong><\/p>\n\n\n\n<p class=\"is-style-default has-normal-font-size\">Le r\u00f4le que les outils num\u00e9riques et les services de carri\u00e8re virtuels peuvent jouer pour am\u00e9liorer l\u2019acc\u00e8s \u00e0 la formation et au d\u00e9veloppement de carri\u00e8re est tr\u00e8s prometteur, en particulier pour les personnes confront\u00e9es \u00e0 des obstacles g\u00e9ographiques ou \u00e0 des contraintes telles que la garde d\u2019enfants ou d\u2019autres responsabilit\u00e9s professionnelles.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ob-blocks-single-button alignleft  wp-block-ob-blocks-button--animated width-100\"><a class=\"btn btn--purple new_tab_blank\" href=\"https:\/\/fsc-ccf.ca\/fr\/projets\/sos-digital-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire le rapport<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"whats-next\" class=\"wp-block-ob-blocks-anchor-point short-content\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column gradient-top purple is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"TheImpact\"><img decoding=\"async\" class=\"wp-image-240819\" style=\"width: 22px;height: 14px;margin-right: 10px;position: relative; top: -2px;\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/07\/Vector-3.svg\" alt=\"\"> Prochaines \u00e9tapes<\/h3>\n\n\n\n<p>Les connaissances et les enseignements tir\u00e9s des deux cohortes qui ont particip\u00e9 au prototype serviront \u00e0 concevoir d\u2019autres programmes de marketing num\u00e9rique dans la <a href=\"https:\/\/www.sheridancollege.ca\/programs\/business?utm_medium=search&amp;utm_source=google&amp;utm_campaign=psb&amp;utm_content=responsivead&amp;gad_source=1&amp;gclid=CjwKCAjw48-vBhBbEiwAzqrZVMAj8ZQrqKnw4czi3ezR2slKn1tA_OuEXtCfqcCDKm7AdJA9Px02ohoCgNQQAvD_BwE\">Pilon School of Business<\/a>, la <a href=\"https:\/\/caps.sheridancollege.ca\/\">Faculty of Continuing and Professional Studies<\/a> et l\u2019<a href=\"https:\/\/edge.sheridancollege.ca\/programs\/\">EDGE Entrepreneur Hub<\/a> du Coll\u00e8ge Sheridan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"tab tab-content\" data-title=\"T\u00e9l\u00e9chargements de rapports\" data-tab=\"\" id=\"\" data-show-reports=\"yes\">\n        \n\n<div class=\"wp-block-columns container container--with-overflow is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\t\t<div class=\"display-reports display-tab\">\n\n\t\t\t\t\t\t<!-- PDF: 329320 | https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2025\/12\/prototype-de-marketing-numerique-pour-la-resilience-1.pdf -->\t\t\t\t<div class=\"display-reports__report\">\n\t\t\t\t\t<div class=\"display-reports__report-img\" style=\"background-image: url('https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/report-cover.png')\"><\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<div class=\"display-reports__report-tags-container\">\n\t\t\t\t\t\t\t<p class=\"display-reports__report-tags-primary\">Rapport de Perspectives<\/p>\n\t\t\t\t\t\t\t<p class=\"display-reports__report-tags-secondary\">PDF<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h2 class=\"display-reports__report-title\">Perspectives du CCF<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"display-reports__report-link-container\">\n\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2025\/12\/prototype-de-marketing-numerique-pour-la-resilience-1.pdf\"\n\t\t\t\t\t\t\tclass=\"display-reports__report-link\">T\u00e9l\u00e9charger\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/download-i-r-arrow.svg\" alt=\"\"\n\t\t\t\t\t\t\t\tclass=\"display-reports__report-link-arrow\">\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"display-reports__report\">\n\t\t\t\t\t\t<div class=\"display-reports__report-img\" style=\"background-image: url('https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2023\/05\/middle-eastern-man-and-woman-using-laptop-while-wo-2022-02-01-22-35-58-utc-scaled.jpeg')\"><\/div>\n\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t<div class=\"display-reports__report-tags-container\">\n\t\t\t\t\t\t\t\t<p class=\"display-reports__report-tags-primary\">Rapport d\u2019\u00e9valuation<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"display-reports__report-tags-secondary\">\n\t\t\t\t\t\t\t\t\t\tPDF\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"display-reports__report-tags-secondary\">\n\t\t\t\t\t\t\t\t\t\tEn anglais seulement\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h2 class=\"display-reports__report-title\">Evaluation of resilience digital marketing prototype<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"display-reports__report-link-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/04\/FSC_BSBR-Final-Report-to-FSC.pdf\"\n\t\t\t\t\t\t\t\tclass=\"display-reports__report-link\">T\u00e9l\u00e9charger\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/themes\/ob-fsc-2.0\/images\/icons\/download-i-r-arrow.svg\" alt=\"\"\n\t\t\t\t\t\t\t\t\tclass=\"display-reports__report-link-arrow\">\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"padding-16 no-margin-bottom has-black-color has-text-color has-background\" style=\"background-color:#0000000d\">Des questions sur notre travail ? Souhaitez-vous avoir acc\u00e8s \u00e0 un rapport en anglais ou en fran\u00e7ais ? Veuillez contacter <a href=\"mailto:communications@fsc-ccf.ca\">communications@fsc-ccf.ca<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"page-block cards-grid full-width-block card-style--default display-style--default page-block--white  \" >\n\t<div class=\"container container--with-overflow\">\n\t\t<h2 class=\"cards-grid__section-title heading-content section-title\">Plus de CCF<\/h2>\t\t\t\t<div class=\"overflow\">\n\t\t\t\n\t\t\t<div class=\"overflow__content cards-grid__grid large\">\n\t\t\t\n\t\t\t<div class=\"content-card content-card--research\">\n\t\t\t<div class=\"content-card__image\">\n\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/monde-du-travail-comme-etudiant-neuroatypique\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2026\/04\/1-2f5e2062-800x600.jpg\" alt=\"Two colleagues at a desk reviewing content on a computer, with one pointing at the screen while the other types.\"><\/a>\n\t\t<\/div>\n\t\t\t<div class=\"content-card__content\">\n\t\t<div class=\"content-card__text\">\n\t\t\t\t\t\t\t<div class=\"content-card__type\">\n\t\t\t\t\t<span href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/\">Recherche<\/span>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<h3 class=\"content-card__title\">\n\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/monde-du-travail-comme-etudiant-neuroatypique\/\" target=\"_self\">Se pr\u00e9parer au monde du travail comme \u00e9tudiant neuroatypique<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<div class=\"metadata metadata--event\">\n\t<ul>\n\t\t<li class=\"metadata__date\">\n\t\t\t<div class=\"metadata__icon\"><svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"calendar_today\" d=\"M1.11111 11.5477C0.805556 11.5477 0.543982 11.4358 0.326389 11.212C0.108796 10.9882 0 10.7191 0 10.4049V2.40486C0 2.09057 0.108796 1.82152 0.326389 1.59771C0.543982 1.3739 0.805556 1.262 1.11111 1.262H1.66667V0.119141H2.77778V1.262H7.22222V0.119141H8.33333V1.262H8.88889C9.19444 1.262 9.45602 1.3739 9.67361 1.59771C9.8912 1.82152 10 2.09057 10 2.40486V10.4049C10 10.7191 9.8912 10.9882 9.67361 11.212C9.45602 11.4358 9.19444 11.5477 8.88889 11.5477H1.11111ZM1.11111 10.4049H8.88889V4.69057H1.11111V10.4049Z\" fill=\"#71136C\"\/>\n<\/svg>\n<\/div>\n\t\t\tAvril 2026\t\t<\/li>\n\n\t\t\t\t\t<li class=\"metadata__partners\">\n\t\t\t\t<div class=\"metadata__icon\"><svg width=\"12\" height=\"9\" viewBox=\"0 0 12 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"Parnter Icon\" d=\"M0 9.00014V7.50014C0 7.19657 0.0795454 6.91755 0.238636 6.66309C0.397727 6.40862 0.609091 6.21443 0.872727 6.0805C1.43636 5.80371 2.00909 5.59612 2.59091 5.45773C3.17273 5.31934 3.76364 5.25014 4.36364 5.25014C4.96364 5.25014 5.55455 5.31934 6.13636 5.45773C6.71818 5.59612 7.29091 5.80371 7.85455 6.0805C8.11818 6.21443 8.32955 6.40862 8.48864 6.66309C8.64773 6.91755 8.72727 7.19657 8.72727 7.50014V9.00014H0ZM9.81818 9.00014V7.393C9.81818 7.00014 9.70682 6.62291 9.48409 6.2613C9.26136 5.89969 8.94546 5.58943 8.53636 5.3305C9 5.38407 9.43636 5.47559 9.84546 5.60505C10.2545 5.73451 10.6364 5.893 10.9909 6.0805C11.3182 6.25907 11.5682 6.45773 11.7409 6.67648C11.9136 6.89523 12 7.13407 12 7.393V9.00014H9.81818ZM4.36364 4.71443C3.76364 4.71443 3.25 4.5046 2.82273 4.08496C2.39545 3.66532 2.18182 3.16085 2.18182 2.57157C2.18182 1.98228 2.39545 1.47782 2.82273 1.05818C3.25 0.638532 3.76364 0.428711 4.36364 0.428711C4.96364 0.428711 5.47727 0.638532 5.90455 1.05818C6.33182 1.47782 6.54545 1.98228 6.54545 2.57157C6.54545 3.16085 6.33182 3.66532 5.90455 4.08496C5.47727 4.5046 4.96364 4.71443 4.36364 4.71443ZM9.81818 2.57157C9.81818 3.16085 9.60455 3.66532 9.17727 4.08496C8.75 4.5046 8.23636 4.71443 7.63636 4.71443C7.53636 4.71443 7.40909 4.70326 7.25455 4.68094C7.1 4.65862 6.97273 4.63407 6.87273 4.60728C7.11818 4.32157 7.30682 4.0046 7.43864 3.65639C7.57045 3.30818 7.63636 2.94657 7.63636 2.57157C7.63636 2.19657 7.57045 1.83496 7.43864 1.48675C7.30682 1.13853 7.11818 0.821568 6.87273 0.535854C7 0.491211 7.12727 0.462193 7.25455 0.4488C7.38182 0.435407 7.50909 0.428711 7.63636 0.428711C8.23636 0.428711 8.75 0.638532 9.17727 1.05818C9.60455 1.47782 9.81818 1.98228 9.81818 2.57157Z\" fill=\"#71136C\"\/>\n<\/svg>\n<\/div>\n\t\t\t\t<div class=\"metadata__list\">\n\t\t\t\t\t<span>Signal49 Recherche<\/span>\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\t\t\t<div class=\"content-card__deck\">\n\t\t\t\tEn tant qu\u2019\u00e9tudiant neuroatypique, vous apportez des atouts, des perspectives et des comp\u00e9tences uniques \u00e0 vos \u00e9tudes et \u00e0 votre future carri\u00e8re.\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"content-card__terms\">\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"term-square\" style=\"background-color:#d218c0\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/themes\/economie-inclusive\/\">\u00c9conomie inclusive<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"term-square\" style=\"background-color:#ec008c\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/themes\/parcours-vers-lemploi\/\">Parcours vers L\u2019emploi<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t<details class=\"related-reports\">\n\t\t<summary class=\"related-reports__summary\">\n\t\t\t<span class=\"related-reports__count\">1<\/span>\n\t\t\t<span class=\"related-reports__title\">Rapports associ\u00e9s<\/span>\n\t\t\t<span class=\"related-reports__icon\"><\/span>\n\t\t<\/summary>\n\t\t<ul class=\"related-reports__reports\">\n\t\t\t\t\t\t\t\t<li class=\"related-reports__report\">\n\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2026\/04\/se-peparer-au-monde-du-travail-comme-etudiant-neuroatypique_jan2026.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<div class=\"related-reports__tags\">\n\t\t\t\t\t\t\t\t<span class=\"related-reports__tag related-reports__tag--primary\">Rapport de recherche complet<\/span><span class=\"related-reports__tag related-reports__tag--secondary\">PDF<\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\tse-peparer-au-monde-du-travail-comme-etudiant-neuroatypique_jan2026\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<\/ul>\n\t<\/details>\n\t<\/div>\n<\/div><div class=\"content-card content-card--research\">\n\t\t\t<div class=\"content-card__image\">\n\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/quality-of-work\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2022\/08\/pexels-thirdman-5256521-edited-800x600.jpg\" alt=\"\"><\/a>\n\t\t<\/div>\n\t\t\t<div class=\"content-card__content\">\n\t\t<div class=\"content-card__text\">\n\t\t\t\t\t\t\t<div class=\"content-card__type\">\n\t\t\t\t\t<span href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/\">Recherche<\/span>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<h3 class=\"content-card__title\">\n\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/quality-of-work\/\" target=\"_self\">Explorer les multiples dimensions de la qualit\u00e9 de l&#8217;emploi<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<div class=\"metadata metadata--event\">\n\t<ul>\n\t\t<li class=\"metadata__date\">\n\t\t\t<div class=\"metadata__icon\"><svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"calendar_today\" d=\"M1.11111 11.5477C0.805556 11.5477 0.543982 11.4358 0.326389 11.212C0.108796 10.9882 0 10.7191 0 10.4049V2.40486C0 2.09057 0.108796 1.82152 0.326389 1.59771C0.543982 1.3739 0.805556 1.262 1.11111 1.262H1.66667V0.119141H2.77778V1.262H7.22222V0.119141H8.33333V1.262H8.88889C9.19444 1.262 9.45602 1.3739 9.67361 1.59771C9.8912 1.82152 10 2.09057 10 2.40486V10.4049C10 10.7191 9.8912 10.9882 9.67361 11.212C9.45602 11.4358 9.19444 11.5477 8.88889 11.5477H1.11111ZM1.11111 10.4049H8.88889V4.69057H1.11111V10.4049Z\" fill=\"#71136C\"\/>\n<\/svg>\n<\/div>\n\t\t\tAo\u00fbt 2022\t\t<\/li>\n\n\t\t\t<\/ul>\n<\/div>\t\t\t<div class=\"content-card__deck\">\n\t\t\t\tLa qualit\u00e9 de l&#8217;emploi a toujours \u00e9t\u00e9 un \u00e9l\u00e9ment important, mais souvent n\u00e9glig\u00e9, du march\u00e9 du travail. Elle regroupe les facteurs qui affectent le bien-\u00eatre de la main-d&#8217;\u0153uvre et la productivit\u00e9 de l&#8217;entreprise.\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"content-card__terms\">\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"term-square\" style=\"background-color:#66005f\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/themes\/qualite-de-lemploi\/\">Qualit\u00e9 de l&#8217;emploi<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\n\t\t<\/div>\n\t\t\t<\/div>\n<\/div><div class=\"content-card content-card--research\">\n\t\t\t<div class=\"content-card__image\">\n\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/creating-inclusive-campuses\/\" target=\"_self\"><img decoding=\"async\" src=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2025\/02\/creatiing-inclusive-campuses_feb2025_760x684-760x600.jpg\" alt=\"person sitting on a blue couch with a laptop reads a book\"><\/a>\n\t\t<\/div>\n\t\t\t<div class=\"content-card__content\">\n\t\t<div class=\"content-card__text\">\n\t\t\t\t\t\t\t<div class=\"content-card__type\">\n\t\t\t\t\t<span href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/\">Recherche<\/span>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<h3 class=\"content-card__title\">\n\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/recherche\/creating-inclusive-campuses\/\" target=\"_self\">Pour des campus plus inclusifs : Politiques et pratiques neuroinclusives au postsecondaire<\/a>\n\t\t\t<\/h3>\n\n\t\t\t<div class=\"metadata metadata--event\">\n\t<ul>\n\t\t<li class=\"metadata__date\">\n\t\t\t<div class=\"metadata__icon\"><svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"calendar_today\" d=\"M1.11111 11.5477C0.805556 11.5477 0.543982 11.4358 0.326389 11.212C0.108796 10.9882 0 10.7191 0 10.4049V2.40486C0 2.09057 0.108796 1.82152 0.326389 1.59771C0.543982 1.3739 0.805556 1.262 1.11111 1.262H1.66667V0.119141H2.77778V1.262H7.22222V0.119141H8.33333V1.262H8.88889C9.19444 1.262 9.45602 1.3739 9.67361 1.59771C9.8912 1.82152 10 2.09057 10 2.40486V10.4049C10 10.7191 9.8912 10.9882 9.67361 11.212C9.45602 11.4358 9.19444 11.5477 8.88889 11.5477H1.11111ZM1.11111 10.4049H8.88889V4.69057H1.11111V10.4049Z\" fill=\"#71136C\"\/>\n<\/svg>\n<\/div>\n\t\t\tF\u00e9vrier 2025\t\t<\/li>\n\n\t\t\t\t\t<li class=\"metadata__partners\">\n\t\t\t\t<div class=\"metadata__icon\"><svg width=\"12\" height=\"9\" viewBox=\"0 0 12 9\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"Parnter Icon\" d=\"M0 9.00014V7.50014C0 7.19657 0.0795454 6.91755 0.238636 6.66309C0.397727 6.40862 0.609091 6.21443 0.872727 6.0805C1.43636 5.80371 2.00909 5.59612 2.59091 5.45773C3.17273 5.31934 3.76364 5.25014 4.36364 5.25014C4.96364 5.25014 5.55455 5.31934 6.13636 5.45773C6.71818 5.59612 7.29091 5.80371 7.85455 6.0805C8.11818 6.21443 8.32955 6.40862 8.48864 6.66309C8.64773 6.91755 8.72727 7.19657 8.72727 7.50014V9.00014H0ZM9.81818 9.00014V7.393C9.81818 7.00014 9.70682 6.62291 9.48409 6.2613C9.26136 5.89969 8.94546 5.58943 8.53636 5.3305C9 5.38407 9.43636 5.47559 9.84546 5.60505C10.2545 5.73451 10.6364 5.893 10.9909 6.0805C11.3182 6.25907 11.5682 6.45773 11.7409 6.67648C11.9136 6.89523 12 7.13407 12 7.393V9.00014H9.81818ZM4.36364 4.71443C3.76364 4.71443 3.25 4.5046 2.82273 4.08496C2.39545 3.66532 2.18182 3.16085 2.18182 2.57157C2.18182 1.98228 2.39545 1.47782 2.82273 1.05818C3.25 0.638532 3.76364 0.428711 4.36364 0.428711C4.96364 0.428711 5.47727 0.638532 5.90455 1.05818C6.33182 1.47782 6.54545 1.98228 6.54545 2.57157C6.54545 3.16085 6.33182 3.66532 5.90455 4.08496C5.47727 4.5046 4.96364 4.71443 4.36364 4.71443ZM9.81818 2.57157C9.81818 3.16085 9.60455 3.66532 9.17727 4.08496C8.75 4.5046 8.23636 4.71443 7.63636 4.71443C7.53636 4.71443 7.40909 4.70326 7.25455 4.68094C7.1 4.65862 6.97273 4.63407 6.87273 4.60728C7.11818 4.32157 7.30682 4.0046 7.43864 3.65639C7.57045 3.30818 7.63636 2.94657 7.63636 2.57157C7.63636 2.19657 7.57045 1.83496 7.43864 1.48675C7.30682 1.13853 7.11818 0.821568 6.87273 0.535854C7 0.491211 7.12727 0.462193 7.25455 0.4488C7.38182 0.435407 7.50909 0.428711 7.63636 0.428711C8.23636 0.428711 8.75 0.638532 9.17727 1.05818C9.60455 1.47782 9.81818 1.98228 9.81818 2.57157Z\" fill=\"#71136C\"\/>\n<\/svg>\n<\/div>\n\t\t\t\t<div class=\"metadata__list\">\n\t\t\t\t\t<span>Signal49 Recherche<\/span>\t\t\t\t<\/div>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\t\t\t<div class=\"content-card__deck\">\n\t\t\t\tDans le cadre de cette recherche, nous pr\u00e9sentons les r\u00e9sultats de la premi\u00e8re enqu\u00eate nationale men\u00e9e aupr\u00e8s d\u2019\u00e9tudiants et de r\u00e9cents dipl\u00f4m\u00e9s neuroatypiques au postsecondaire de tout le pays, ainsi que des entretiens approfondis men\u00e9s aupr\u00e8s d\u2019\u00e9tudiants et de dipl\u00f4m\u00e9s neuroatypiques, de membres du personnel et de cadres \u0153uvrant au sein des services d\u2019accessibilit\u00e9.\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"content-card__terms\">\n\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"term-square\" style=\"background-color:#d218c0\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/themes\/economie-inclusive\/\">\u00c9conomie inclusive<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\n\t\t<\/div>\n\t\t\n\t<details class=\"related-reports\">\n\t\t<summary class=\"related-reports__summary\">\n\t\t\t<span class=\"related-reports__count\">2<\/span>\n\t\t\t<span class=\"related-reports__title\">Rapports associ\u00e9s<\/span>\n\t\t\t<span class=\"related-reports__icon\"><\/span>\n\t\t<\/summary>\n\t\t<ul class=\"related-reports__reports\">\n\t\t\t\t\t\t\t\t<li class=\"related-reports__report\">\n\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2025\/02\/Report_-pour-des-campus-plus-inclusifs_feb2025.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<div class=\"related-reports__tags\">\n\t\t\t\t\t\t\t\t<span class=\"related-reports__tag related-reports__tag--primary\">Rapport de recherche complet<\/span><span class=\"related-reports__tag related-reports__tag--secondary\">PDF<\/span>\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\tPour des campus plus inclusifs : Politiques et pratiques neuroinclusives au postsecondaire\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"related-reports__report\">\n\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2025\/02\/pour-des-campus-plus-inclusifs-politiques-et-pratiques-neuroinclusives-au-postsecondaire-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<div class=\"related-reports__tags\">\n\t\t\t\t\t\t\t<span class=\"related-reports__tag related-reports__tag--primary\">Rapport de Perspectives<\/span><span class=\"related-reports__tag related-reports__tag--secondary\">PDF<\/span>\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\tT\u00e9l\u00e9charger le rapport de perspective\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/details>\n\t<\/div>\n<\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<a href=\"https:\/\/fsc-ccf.ca\/fr\/projects-and-research-archive\/\" class=\"cards-grid__view-all heading-content\"><span>Afficher tout<\/span><span class=\"triangle triangle--right\"><\/span><\/a>\n\t\t\t\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le prototype de formation en marketing num\u00e9rique pour la r\u00e9silience des petites entreprises a \u00e9t\u00e9 con\u00e7u par le Coll\u00e8ge Sheridan pour aider les propri\u00e9taires de petites entreprises \u00e0 pallier leurs lacunes en mati\u00e8re de marketing num\u00e9rique, \u00e0 renforcer leur r\u00e9silience et \u00e0 se pr\u00e9parer \u00e0 tout choc \u00e9ventuel ou \u00e0 toute perturbation \u00e9conomique 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